Selzer Innovex

Welcome to SELZER, a distinguished purveyor of speciality cleaning solutions that redefine the very essence of cleaning. While conventional cleaning often revolves around the removal of common elements like dirt, dust, and grease, at SELZER, we transcend the ordinary.

We champion a holistic approach that extends beyond mere cleanliness. Our commitment lies in addressing aspects often overlooked by others—prioritising health by avoiding phosphorus, sulfur, and concentrated acids. We emphasise user convenience, ensuring a delightful experience through freshness, captivating aromas, and a keen focus on substrate preservation, colour retention, and brightness.

100% Genuine

Ethics are the cornerstone of our philosophy. We firmly stand against misleading marketing tactics that capitalize on environmental, pet, or child-related narratives. Instead, our products are meticulously crafted to deliver genuine performance without compromise.

Super Effective

Every surface, whether fabric, wood, steel, silver, copper, brass, ceramic, or wood, possesses a complex chemistry that demands a nuanced approach. At SELZER, we dedicate ourselves to comprehending the intricate chemistry of cleaning. Our solutions are designed to effectuate separation, protection, and preservation without causing any harm to the substrate.

Specialized Cleaning

In an industry where few prioritize this comprehensive approach, we endeavor to shed light on the often-ignored and misunderstood facets of specialized cleaners. Join us on our journey as we redefine the standards of cleaning excellence.


Selzer Innovex Pvt. Ltd. manufactures cleaning and hygiene products for almost every application related to day to day use. Promoters of the company have extensive experience of brand building and product development with  emphasis on specialized products, we use our understanding of chemistry and formulations to develop products that meet customer requirements.

We have built a large distribution model with about 500 channel partners and marketing associates, such a set up allows us to keep ourselves updated regarding customer requirements and reach urban and rural areas with a large range of products, our focus on  innovation in packaging, graphic design and product properties allows us to differentiate ourselves.

Exterior of Selzer Factory
Inventory of Selzer Factory
Product of Selzer Stacked in the Factory
High-Equipped Machineries to Manufacture High-End Products

Due to our emphasis on quality and reliability we have built backward integration linkages to the extent that even the packaging material is manufactured in house for which a dedicated moulding facility has been set up  giving us the advantage of minimal rejection, building on this strength and to increase our presence in home care products we have also started a large range of plastic products for kitchen and bathroom  that have already made a mark in a short time.

Our state of the art production facilities with a high level of automation, an R&D set up with latest equipment and infrastructure spread over 50,000 sq.meters has been built with the vision to become significant players in the homecare space, the customer acceptance and market reach we have achieved in a short time gives us the confidence that Selzer Innovex is on track to achieve the goal that had been envisaged.

Our Past Venture