Your clothes are not just pieces of clothing - they are an investment in how you look and feel. Proper fabric care is important to maintain the colours, feel, and overall quality of your clothes. At Selzer, we provide a full range of fabric care products to help you take care of your clothes easily. Whether you're doing regular laundry, handling delicate fabrics, or getting rid of tough stains, our liquid detergent and other fabric care products are made to help you. With Selzer, you can make sure your clothes stay clean, bright, and ready to wear, boosting your confidence and style every day.

Why Does Fabric Care Matters?

Extend the Life of Your Clothes

When you take proper care of your clothes, they last longer. Using the right fabric care products helps you avoid issues like fading, shrinking, and wear and tear. This means you can enjoy your favourite pieces for years to come. Investing in high-quality fabric care solutions is a smart way to protect your clothing investment and keep your wardrobe looking its best for longer.

Maintain Vibrancy and Softness

Different fabrics require different care techniques. Using the wrong detergent or fabric conditioner can strip away the colour or make your clothes feel rough. With Selzer's specialized liquid detergent and fabric care solutions, your clothes will retain their vibrant colours and soft textures wash after wash. Our products are designed to gently clean and condition your fabrics, ensuring they stay soft, comfortable, and true to their original hue.

Save Money in the Long Run

Investing in high-quality fabric care products pays off by extending the life of your clothes. This reduces the need to frequently replace worn-out items, saving you money while keeping your wardrobe fresh and stylish. By taking care of your clothes with Selzer's effective yet gentle solutions, you can enjoy a well-maintained wardrobe for years to come, making the most of your fashion investment.

Selzer Fabric Care Products: Tailored Solutions for Every Laundry Need

1. Ultrashine Detergent Powder: Deep Clean for Tough Laundry

For those heavy-duty laundry days, Selzer Ultrashine Detergent Powder is your best ally in fabric care. This powerful detergent is expertly designed to tackle tough stains and dirt, making it ideal for everyday laundry.

Key Features:

• Deep Cleaning Power: This detergent penetrates deep into fabric fibres, effectively removing dirt, stains, and odours. It ensures that your clothes come out looking fresh and clean every time.
• Brightens Clothes: Selzer Ultrashine helps maintain the brightness of both whites and colours, keeping your wardrobe vibrant and lively.
• Economical: A little goes a long way! This cost-effective choice means you can achieve excellent results without breaking the bank.

How to Use:

• For Regular Loads: Simply use the recommended amount of Ultrashine Detergent Powder in your washing machine for a thorough clean that revitalizes your fabrics.
• For Stubborn Stains: Pre-treat tough stains by creating a paste with the powder and water. Apply it directly to the stain, let it sit for a few minutes, and then wash as usual for optimal results.

With Selzer Ultrashine Detergent Powder, you can confidently tackle your laundry and elevate your fabric care routine, knowing that your clothes will emerge clean, bright, and fresh!

2. Ultrashine Liquid Detergent: Gentle Yet Effective

When you need a versatile detergent that’s gentle on your clothes but tough on stains, Selzer Ultrashine Liquid Detergent is the perfect choice. This liquid detergent is ideal for both machine washing and handwashing, providing excellent results every time.

Key Features:

• Gentle on Fabrics: This formula protects delicate fabrics while effectively removing dirt and stains, ensuring your clothes remain in top condition.
• Preserve Colour: Selzer Ultrashine keeps colours vibrant and prevents fading, even with frequent washing. You can trust it to maintain the beauty of your favourite garments.
• Low Suds Formula: Designed for both top-load and front-load washing machines, this low suds formula ensures a thorough clean without excessive foaming.

How to Use:

• For Daily Laundry: Add a capful of Ultrashine Liquid Detergent to your washing machine for a powerful clean that revitalizes your fabrics.
• For Delicates: Dilute a small amount in water and handwash delicate items to keep them looking their best.

Using Selzer Ultrashine Liquid Detergent, you can take good care of your clothes. It cleans gently and removes stains well, so your clothes will look and feel new after each wash!

3. Selzer Woolen Liquid Detergent: Special Care for Woolens

Woollen garments require special care to maintain their softness and prevent shrinking. Selzer Woolen Liquid Detergent is specifically formulated to gently clean and protect your woollen clothes, ensuring they remain in excellent condition.

Key Features:

• Gentle Cleaning: This liquid detergent safely cleans woollen without damaging the delicate fibres, making it ideal for your favourite sweaters and scarves.
• Prevents Shrinkage: Selzer Woolen Liquid Detergent helps woollen garments retain their shape and size, so you can wear them confidently without worrying about distortion.
• Softens Wool: This formula enhances the natural softness of woollen fabrics, leaving them feeling cosy and comfortable against your skin.

How to Use:

• Handwash Woolens: Mix a small amount of Selzer Woolen Liquid Detergent in cold water and gently wash your woollen items to maintain their integrity.
• Machine Wash: For machine-washable woollens, use the gentle cycle with cold water and add a small amount of detergent for effective cleaning.

Selzer Woolen Liquid Detergent gives you a great mix of strong fabric care and soft cleaning. This means your wool clothes will stay soft, bright, and in good shape for a long time!

4. Selzer Fabric & Upholstery Protector: Safeguard Your Fabrics

To extend the life of your fabrics and upholstery, Selzer Fabric & Upholstery Protector provides an additional layer of protection. This innovative product is perfect for keeping your furniture, curtains, and even clothes looking their best.

Key Features:

• Stain Resistance: The protector creates a barrier against spills and stains, making cleanup easier and preventing permanent damage to your fabrics.
• Long-Lasting Protection: Once applied, the protection lasts through multiple cleanings, ensuring your upholstery remains pristine over time.
• Safe for All Fabrics: This versatile solution works on a variety of fabrics without affecting their texture or colour, making it ideal for all your fabric care needs.

How to Use:

• For Upholstery: Spray an even layer on clean upholstery and allow it to dry completely for maximum effectiveness.
• For Fabrics: Apply to clean garments or curtains, ensuring even coverage. Reapply after several washes to maintain continued protection.

Using Selzer Fabric & Upholstery Protector, you can easily keep your fabrics clean and bright, and make them last longer. Feel secure that your furniture and clothes are protected from common spills and stains!

Tips for Effective Fabric Care

Sort Clothes by Fabric Type and Color

Sorting your laundry is a fundamental step in fabric care. Always separate darks from lights and delicate fabrics from heavier items to prevent damage and colour transfer. This simple practice ensures that your clothes maintain their vibrancy and integrity, allowing you to enjoy them for longer.

Choose the Right Detergent

Using the right detergent for each fabric type is crucial. For heavy-duty cleaning, choose Selzer Ultrashine Detergent Powder. It penetrates deep into fabric fibres, effectively removing tough stains. For a gentler touch, opt for Selzer Ultrashine Liquid Detergent, which is perfect for everyday laundry and delicate items. For woollens, always use Selzer Woolen Liquid Detergent to protect your favourite sweaters and scarves while keeping them soft and clean.

Handwash Delicate Items

Delicate fabrics such as silk, lace, and wool benefit from handwashing. Use lukewarm water and a small amount of Ultrashine Liquid Detergent or Selzer Woolen Liquid Detergent to preserve the fabric's quality. Handwashing helps maintain the texture and colour of these sensitive materials, ensuring they last longer.

Avoid Overloading the Washing Machine

Overloading your washing machine can cause fabrics to rub against each other, leading to wear and tear. Ensure there is enough space in the drum for your clothes to move freely for an effective wash. This practice not only protects your garments but also improves the overall cleaning performance.

Air Dry When Possible

Dryers can be harsh on fabrics, leading to shrinkage and damage over time. Whenever possible, air-dry your clothes by hanging them up or laying them flat, particularly for delicate items. Air drying helps maintain the shape and softness of your fabrics, extending their lifespan.

Use a Fabric Protector

To extend the life of your fabrics and upholstery, apply Selzer Fabric & Upholstery Protector. This product will safeguard against stains and spills, keeping your items looking fresh and clean. By incorporating this step into your fabric care routine, you can enjoy peace of mind knowing that your favourite pieces are well-protected.

By using these simple fabric care tips, you can make sure your clothes stay bright, clean, and in great shape for a long time.

Why Choose Selzer Fabric Care Products?

Superior Quality Ingredients

Selzer’s fabric care products are made with high-quality ingredients that are tough on stains but gentle on fabrics. Our formulations are carefully designed to protect your clothes, ensuring they stay looking new for longer. With Selzer, you can trust that your garments will receive the best care possible, allowing you to enjoy your favourite pieces without worry.

Eco-Friendly Solutions

We believe in taking care of the environment just as much as your clothes. Our products are crafted with eco-friendly ingredients that are safe for both your fabrics and the planet. By choosing Selzer, you are making a responsible choice that contributes to a healthier environment while still achieving excellent cleaning results.

Trusted by Consumers

Selzer has built a reputation for delivering effective and reliable fabric care solutions. Our products are trusted by thousands of customers who appreciate the quality and performance of our offerings. With Selzer, you can feel confident that you are using trusted products that deliver results, keeping your fabrics fresh and vibrant with every wash.

Upgrade your laundry routine with Selzer’s variety of fabric care items. Whether you're looking for a strong liquid detergent for regular clothes washing or a soft wash for your beloved sweaters, Selzer offers the ideal product for you. Our Ultrashine Detergent Powder and Liquid Detergent handle hard stains well while keeping your fabrics bright. For fragile items, our Woolen Liquid Detergent offers a soft clean without harming them. Additionally, our Fabric & Upholstery Protector adds an extra shield against accidents and stains. Check out Selzer Fabric Care Products now and keep your clothes looking new and colourful for a long time.